I am uncool. I have been for many years, probably all of my life except for the briefest moment in my last year of high school, when I was the cool uncool kid.
I’m happy to wear the tag of uncool. Remember that wonderful scene in Almost Famous, when Lester Bangs (played magnificently by Philip Seymour Hoffman) where he explains how uncool people like he and William are? I see a chunk of stuff in that scene to associate with.
Being honest, indie publishers/editors aren’t cool. Not in the traditional sense of what cool is, not in the Lady Gaga/Madonna/Charles Bronson/Steve McQueen sense of cool. No regular teenager looks up to an indie publisher and says, “That’s what I want to do”. No regular teenager wants to dress, act or talk like me or anyone else crazy enough to do the indie press thing. Even the less cool regular teen might want to be a writer, but never a publisher.
There are some kids and grown-ups that want to enter the publishing industry, aspiring to be senior editors at HachetteOrbitCollins. I speak with some of these people, they send me their CVs, looking to get a foot up into the industry. I’m unaware of anyone ever starting a small press to climb the corporate ladder.
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At some point I’ll probably put together some posts on what indie publishers actually do. Understandably it’s a little unusual. Suffice to say, it’s uncool. Writers are kind of cool. A lot of what they do is uncool — they sit in a room on their own tapping away at a computer. There is a glamour associated with what they do. Peoople want to be writers, because they think that what writers are and do is cool.
I’ve been doing this gig for a while now, long enough to have picked up a little respect for what I’ve done. I’ve hung out with the cool kids for a while, maybe even helped them to be cool. None of this makes me cool. I’ve done good stuff, I’m still doing good stuff. Some of our books are fantastic, the rest are awesome incarnate. None of this makes me cool.
I’m uncool, and I’m cool with that.